Refined brand purpose for scaleup
A refinement of a scale-up's positioning and brand strategy to support their launch in the UK market, after significant success in Sweden. Rapid audit and focused leadership interventions, with supporting content strategy.
Ecosystem design for global play brand
Leading the development of an integrated experience concept, bringing together multiple stakeholders. Strategic leadership, internal collaboration and repeatable process design, to be used across multiple franchises.
Communications strategy for disruptive startup
Developing of a communications platform and channel strategy for a radical digital advertising platform, across Paid, Owned, Earned and Shared media channels. Development of a singular communications idea, and principles for all touchpoints for agency partners to develop creative from.
Category Innovation Sprints
Leading a series of collaborative innovation sprints to identify category opportunities and develop a series of creative briefs for further development, across verticals including healthcare, automotive, SME services and telco.
Freelance bench building for agency
Creating a community of collaborators for a new agency with a model focused on leveraging external talent. Intention setting, prototype network building, and engagement planning.
Clearer intentions for charity
We worked with a leading sector charity to support their leadership team set clear intentions and workstream planning for the year. A facilitation programme of workshops and leadership team meetings to guide decision making and internal communications.
Journey audit for global banking
Mapping a complex customer acquisition and onboarding journey to support internal change and sales enablement programmes. An intense audit programme across customers and internal teams.
Leadership support for B2B
Ongoing support for head of digital for a leading SME focused non-profit - developing strategy, new platforms and relationships with external partners. Coaching and support over multiple years.
Team Purpose and Ways of Working
Working with a team wanting to clearly articulate their purpose, pillars and ways of working to colleagues, creating alignment within the organisation. Making use of the Manual of Me framework.
Agency Partnerships
Working with a business looking to find new marketing agencies and partners - we defined and led the pitch process to embed new partnerships into this organisation looking to invest in marketing led growth.